Business Owner

• Achieve personalisation-at-scale at competitive prices


• Align and refine business units through collaborative Missions


• Utilise lower risk as-a-service expertise as applicable


• Forge deeper and longer lasting Customer relationships




Marketer



• Set your Marketing goals in meaningful, measurable ways


• Use AI and rules according to your objectives


• Provide clearer briefings on personalised content


• Orchestrate personalisation distribution and timing




Data Scientist



• Forge more seamless relationships with marketing and channels


• Reduce overheads on Feature Engineering - including historical catch-up


• Choose your preferred Machine Learning model as applicable


• Align Science with Creative through explainable results




Channel



• Lift experiences above generalised content through personalisation


• Utilise personalised nudges for outbound and inbound touch-points


• Collaborate with Marketing using shared Missions


• Achieve consistency across channels for Customers and visitors




Across all roles



• Understand Customer volumes and patterns across various data silos


• Discover new trends and recommend commercial objectives


• Make predictions and nudge Customers towards beneficial outcomes


• Lift the glass ceilings of acquisition, cross-sell, up-sell and retention success




Your Customers



• Consequently engage more readily with you and with greater trust